World Tourism Forum Lucerne in collaboration with our esteemed partner PATA is on a mission to spot, shine light and celebrate such committed, inspiring, and enthusiastic stars working in the travel, tourism and hospitality industry.

WTFL and PATA aim to come together to educate and train needy and deserving talent who would otherwise not have access to formal education, enabling them to make their contribution to the world of travel, tourism and hospitality.


While several philanthropic organizations are working towards education for poor, most of them are focused on providing basic school level education. WTFL and PATA takes these initiatives further in supporting needy and deserving talent to the next level – life-changing higher education at the college level in association with our WTFL Partner University Network.


The Tourism Star Award is proudly hosted by WTFL in collaboration with its partner universities and PATA:




Partner Universities:

          University of Piraeus, Greece        


Are you interested in becoming a Tourism Star Award partner? Contact Ms Lena Frauenknecht at